orders.ad

Manage campaigns & plan flights.

Keep clients, campaigns, and placements organized. See what's live, what's coming, and how it's performing—all in one dashboard.

Organization

Stay
organized.

Clients, agencies, advertisers, campaigns, and orders consolidated in a single view.

Strategy

Plan
smarter.

See live, upcoming, and ended placements instantly. No more spreadsheet chaos.

Analytics

Track
performance.

Monitor booked vs. delivered impressions, track costs, revenue, and margins.

System architecture

01 — ENTITIES

Clients & Agencies

Manage your master list of clients, track agency relationships, and keep advertisers organized.

02 — STRUCTURE

Campaigns & Orders

View all campaigns with deep drill-down capabilities. Nest orders under parent campaigns with attached documents.

03 — EXECUTION

Placements

Granular control over every ad placement. Instantly filter by status: live, upcoming, or ended.

04 — METRICS

Performance Dash

Real-time monitoring. Compare booked versus delivered impressions to protect margins and revenue.

05 — INTEGRATION

Data Sources

Connect Dataverse and external sources. Dynamic tables feed your dashboard with delivered data.

06 — OVERVIEW

Home & Metrics

At-a-glance counts for clients, agencies, advertisers, campaigns, orders, placements, and sources.

07 — ALLOCATION

Placement Allocator

Dark days and per-day impressions. Spread goals across flight dates with full control.

08 — DOCS

Order Documents

Attach documents to orders. PDFs and files linked directly to each order for quick access.

09 — FILTERS

Advertiser & IO Filters

Filter by advertiser, insertion order, or placement. Refresh cache on demand for fresh data.

10 — COSTS

Media Cost & Margins

Media cost, fees, Celtra cost, total cost, booked revenue. Margin percentage per month.

11 — PLACEMENT FIELDS

Trafficker, AM & Format

Assign trafficker, AM, QA AM. Set format, deal, CPM, budget, pacing, and targeting per placement.

12 — KPIs

KPI Goals

VCR, CTR, viewability, B-Safe, OOG, IVT. Track performance targets per placement.

13 — UI

Resizable Layout

Resizable sidebar, DataGrid columns, sortable tables. Adapt the UI to your workflow.

14 — DAILY

Daily Breakdown

Day-by-day view in the dashboard. Drill into any month for daily impressions and pacing.

15 — SHARE

Share & Collaborate

Share views with stakeholders. Read-only monitor access for external teams.

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